Craze of social networking sites like Facebook, Pinterest, LinkedIn, Twitter, Google+, etc. has brought a revolution in Search Engine Optimization industry as well. Social media optimization (SMO) is the best practice by which you make your content easily shareable across your targeted users and is all new way to word of mouth advertising. Nowadays, it is the best way through which you can draw attention of massive internet users who logged in social networking sites for various purposes and attract towards your businesses. It assists you to get massive traffic and increase site ranking of your website so, it is a perfect marriage between SEO and SMO.
Read More: 8 Things Social Media Experts can’t Ignore While Promoting Brand
VibrantWorx-a social media optimization services company in Noida provides 5 Rules of professional SMO :
Improve Your Linkability:
Improving the linkability is the main and most important step for any website. It is very essential for social media and website optimization. Think more about blogging, content, aggregation & linkbaiting. Increasing your linkability is definitely still relevant, and adding a blog is a great tactic. Creating content is the main player in this game and try to make shareable content. The better your content is, the more user will want to share it with their social groups whether they link it, like it, dig it or share it.
Make Sharing Easy
Add features like quick buttons for sharing the contents are one way to make the process of tagging pages easier. Use tagging and bookmarking option as it scratch the surface in many ways that people can share content with others. You can post a short link to the profile, embed a video, send out a tweet or create a hashtag for a conversation. Once you have shareable content, make sure there is one-button-sharing option so people will do it with minimal effort or thinking.
Did you know that there are over 1.90 billion social network users worldwide? That number is expected to increase to approximately 2.37 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. While creating quality content is a must, you also need to engage your audience. There are a million definitions for “engagement” ranging from comments, likes, following and discussion to posting or sharing content – this is the behavior that matters most in the social media marketing and the one that we should all focus on rewarding when it happens.
Share Your Content
Simply writing and publishing the content isn’t enough. There’s so much digital noise out there today. Your work has only begun once you hit the “Publish” button – now, it’s time to promote your work.
Encourage The Mashup
In a world of co-creation, “mashup” pays to be more open about letting others use your content. In the concept of the mashup, people take and remix your content by adding their own. The mashup will be around to stay, whether the term continues to be used or not. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.
These are the basic and most important rules. What do you think of these rules? Are there others you would add to the list?
VibrantWorx – a affordable seo company and seo outsourcing services company in Noida offers high-end services at highly competitive prizes to help customers reap the following benefits:
Targeting the most desirable audience at low cost
Gathering high quality back links to the site without investing into back links campaign
Publicizing websites through “publicity with words” pattern by sharing product news on social networks
Establishing brand awareness among all social media platforms
Getting real and worthy web traffic directly from social networking websites
Are you having any question in mind? Please contact us to get it resolved and to collect more information about our Social Media Optimization Services.