Monthly Archives: July 2016

5 Ways to Generate Leads by Using Social Media

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If you are going to start lead generation campaign, use Facebook, Twitter, Google+, Linkedin, Pinterest, StumbleUpon etc are excellent places to begin. But generating leads from social media takes a little bit of effort. One thing should be keep remember, the bigger and better your marketing with social media, the better chances that you will generate the leads. So if you’re building a new strategy for generating the leads, you need to reset your current strategy. Here are five tips to help you generate quality leads with social media:

1. Create Quality Content:

Your social media profiles are as powerful as when you create and share quality content. Regularly writing the posts and sharing is the main key of success. As per the survey report of VibrantWorx, “Social media visit-to-leads are five to eight times higher than general visit-to-leads rate.” so you have a great opportunity if you are sharing your own content.

2. Twitter Chats:

5 Ways to Generate Leads by Using Social MediaTwitter chats are the latest scheduled discussion hosted by Twitter. Each chat contains a hash tag so that other Twitter users can follow the conversation even though topics change with each discussion. How do you start? You can join twitter chats in two ways: Join existing twitter chats related to your brand or find the industry and subject-specific chats that relate to your brand or business in the extensive library of existing Twitter chats.

When participant in a twitter chat, it is important to be a good participant. This will help you to attract the leads for your business.

3. LinkedIn Groups:

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4. Facebook Advertising

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To help you capitalize the click through of a facebook user, use a signup form that goes on your website or Facebook tab only after the user fills out any required information that you define. It could be an email address, demographic data or geographic location information.

Adding a contact form will be another advantage. This is easy and can generate the leads in the greater way. Simply get one of contact form apps and install it in your page.

5. Hold Google Hangout

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To further drive leads for your brand, add links to the products and services discussed on the hangout in the description of the YouTube video for easy reference.

Are you marketing with social media strategy? Tell us how it works for you in the comments below.

How to Maximize Conversion Through Online Leads

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1) Lead Generation

2) Lead Nurturing

3) Lead Scoring

4) Sales Accepted Leads

For generating the leads various types of online techniques are used such as SEO (Search Engine Optimization), Social Network Marketing, Search Engine Marketing, Outbound telemarketing, PPC (Pay Per Click), Newsletters, Contact forms, Video Casts, Whitepapers, Website Offers and many more. It is true that only a fraction of leads are converted into sales. So how do you ensure that the leads coming to you convert to maximum sales?

To nurture a lead, you should need to know the ways through which it comes to you.

Improve positioning of your Call-To-Action

Call-To-Action can drastically increase your website traffic and leads conversion. Use this button in your website and on your landing pages to guide users towards your goal conversion. It is the part of the landing pages where user needs to click in order to take the action you want them to take. It is a versatile, and multi-purpose tools which should be utilized throughout most of your marketing communications. Make it stand out, don’t clutter it and place them where they will be most effective.

Be More Clear About What You’re Offering

Be crystal and specific about what you are offering in your Call-To-Action. For example, if you’re hosting a free workshop, say “Register for our FREE workshop on X.” X should clearly convey a compelling benefit of receiving the offer.

Use Images Rather Than Only Text so it Stands Out

The next step is to use image rather than only text. Images stand out among the clients rather than text. Apart from this, using an image allows you to show off your offer in the best possible manner where an image can’t.

Make Contact Page Simple And Reachable

With the contact page, do give an email id or phone number option where the clients can reach out directly and in a short time. Long and short contact forms depends in the product but direct contact details help the clients to get in touch instantly. Such calls have a higher percentage of conversion.

Make Option of Live Chat

Live chats help the visitors to clear his/her doubts immediately. Most of the time leads might walk away if the answers to their questions are not found on the website, otherwise it will lead to a sales close.

Use a Section of Testimonial and Reviews

According to a survey 90% of buyers are influenced by client’s testimonials and reviews. Does your website support such a section?

Is Website User-Friendly?

Your website should be easily navigable and the customer should be able to get information he/she is seeking for. It should also communicate your company’s brand personality for the lead to connect more and convert to sale.

All these points will surely impact on your lead conversions. Check analytics, it will help you keep an eye on your conversion rates. You should make required small changes to your website to ensure that analytic reports are being supported by changes to help customers feel more in touch with your products and company.

Top Ways To Speed Up Your Website

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A slow website is bad not only for the end-user, but also for search engine optimization. Meaning, the slow website can cause to rank lower in search engine results.

1. Minimize HTTP Requests

According to the report of Yahoo, 80% of a Web page’s load time is spent downloading the different components of the page: scripts, Flash, images, stylesheets, etc. When an HTTP request is made for each one of these components, the more on-page elements, the longer it takes for the page to render. This is the most important key to faster the pages.

Simplifying the web page design is one of the best ways to speed up the pages.

Tips to fast the web pages:

Start to combine the files by combining all scripts into a single script, and similarly combining all CSS into a single style-sheet. Combining files are the most challenging job but making this improves your response time.

There are various other methods to increase the response rate of your website:

CSS Sprites:

It is the preferred method for reducing the number of image requests. Combine your background images into a single image and use the CSS background-image and background-position properties to display the desired image segment.

Inline Images Use The Data:

Accoring to Yaghoo, combining inline images into your (cached) stylesheets is a way to reduce HTTP requests and avoid increasing the size of your pages.

2. Use a Content Delivery Network

A content delivery network (CDN) is a large collection of web servers dispense across multiple locations to deliver content more efficiently to users. The server selected specific user for delivering content based on a measure of network proximity. For example, the server with the fewest network hops or the server with the quickest response time is chosen.

3. Add Expires or Cache Control Header

There are main two different aspects of this rule:

For static components: implement “Never expire” policy by setting far future Expires header

For dynamic components: use an appropriate Cache-Control header to help the browser with conditional requests

Since web page design comprises many components like scripts, stylesheets, images, and Flash in the page. When you first visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server. For all these cacheable resources (JS and CSS files, image files, media files, PDFs, etc.), set Expires to a minimum of one week, and preferably up to one year in the future. Don’t set it to more than one year in the future because that violates the RFC guidelines.

4. Gzip Components

Gzip is the most popular and effective compression method at this time. The only other compression format you’re likely to see is deflate, but it’s less effective and less popular. G zipping generally reduces the response size by about 70%. Approximately 95% of today’s Internet traffic travels through browsers that claim to support gzip.

5. Put Stylesheets at the Top

Putting stylesheets to the document HEAD makes pages appear to be loading faster. This is because putting stylesheets in the HEAD allows the page to render progressively.

6. Minify JavaScript and CSS

Minification is the process of removing unwanted characters from code to reduce its size thereby improving load times. When code is minified all comments and unneeded white space characters (space, newline, and tab) are removed. In the case of JavaScript, this improves response time performance because the size of the downloaded file is reduced. There are two popular tools available for minifying JavaScript code are JSMin and YUI Compressor. The YUI compressor can also minify CSS.

7. Put Scripts at the Bottom

The general problem caused by scripts is that they block parallel downloads. According to HTTP/1.1 specification, browsers download no more than two components in parallel per hostname. If you serve your images from multiple host-names, you can get more than two downloads to occur in parallel. While a script is downloading, however, the browser won’t start any other downloads, even on various host-names.

In some situations it’s not easy to move scripts to the bottom. If, for example, the script uses document.write to insert part of the page’s content, it can’t be moved lower in the page. There might also be scoping issues. In many cases, there are ways to workaround these situations.

An alternative suggestion that often comes up is to use deferred scripts. The DEFER attribute indicates that the script does not contain document.write, and is a clue to browsers that they can continue rendering.

8. Avoid CSS Expressions

CSS expressions were introduced in Internet Explorer (IE) 5.0 and it allows you to to assign the JavaScript expressions to a CSS property. It is called as dynamic properties means it dynamically changes the document properties in response to various events. But in the web pages there are some problems occurs due to these expressions. The problem with the expressions is that they are evaluated more frequently than most people expect. Not only are they evaluated when the page is rendered and resized, but also when the page is scrolled and even when the user moves the mouse over the page.

9. Avoid Redirects

Redirects are accomplished using the 301 and 302 status codes. The main thing to remember is that redirects slow down the response rate. Inserting a redirect between the user and the HTML document delays everything in the page since nothing in the page can be rendered and no components can start being downloaded until the HTML document has arrived.

10. Make JavaScript and CSS External

Using external JavaScript and CSS files in the real world generally produces faster response of pages. JavaScript and CSS that are inlined in HTML documents get downloaded every time the HTML document is requested. So, it reduces the number of HTTP requests that are needed, but increases the size of the HTML document. On the other hand, if the JavaScript and CSS are in external files cached by the browser, the size of the HTML document is reduced without increasing the number of HTTP requests.

11. Remove Duplicate Scripts

It decrease the performance to include the same JavaScript file twice in one page. There are two main factors that should be keep in mind: low team size and low number of script. Duplicate scripts hurt performance by creating unnecessary HTTP requests and wasted JavaScript execution.

12. Make favicon icon Small and Cacheable

The favicon icon is an small image that stays in the root of your server. It’s a necessary evil because even if you don’t care about it the browser will still request it, so it’s better not to respond with a 404 Not Found. So to mitigate the drawbacks of having a favicon icon make sure it is of very small size less than 1k.

13. Configure Etags

Etag is a string that uniquely identifies a specific version of a component. Entity tags (ETags) are a mechanism that web servers and browsers use to determine whether the component in the browser’s cache matches the one on the origin server.

14. Optimize CSS Sprites

There are three different methods to optimize the CSS Sprites:

Arrange the images in the sprite horizontally as opposed to vertically usually results in a smaller file size.

Combining similar colors in a sprite helps you keep the color count low, ideally under 256 colors so to fit in a PNG8.

“Be mobile-friendly” and don’t leave big gaps between the images in a sprite. This doesn’t affect the file size as much but requires less memory for the user agent to decompress the image into a pixel map. 100×100 image is 10 thousand pixels, where 1000×1000 is 1 million pixels

The Bottom Line:

Some of these tips are easy to implement, but a few are advanced tactics that can be intimidating if you aren’t technically inclined. If that’s the case, you might want to get help, contact to Vibrantworx.

Now it’s your turn. Have you come up with a unique way to speed up your website? Share your tips below.

5 Proven Ways, Tips And Tricks To Generate The Leads

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What is a Lead?

 Lead generation is an internet marketing strategy, refers to the generation of prospective customer’s interest or inquiry into a business’ products or services. This term also referred to contacts and be can be generated for various purposes such as e-newsletter list acquisition, list building, loyalty programs, building out reward programs, or for other member acquisition programs.

Why Do You Need Lead Generation?

The buying process has changed rapidly and now marketers are finding new ways to reach buyers. Instead of finding consumers with diverse digital marketing strategies like mass advertising and email shoots, marketers must now focus on being found and learn to build continuous relationships with buyers.

How Do You Create A Successful Lead Generation Campaign

In order to effectively make sales, one have to qualified leads. Lead generation is the act of establishing interest in products or services among a target audience or market. If you want your website traffic turns into leads, you’ll need to define their conversion path. Be it signing up for a newsletter, registering for a seminar, downloading the e-books or whitepapers, subscribing to a blog, etc. – you need to provide buyers the right set of elements to guide them towards conversion.

Here is a quick overview of some of the highly effective and advanced strategies you can use to generate many more qualified leads and customers for your business. They are all simple and cost effective to implement once you know what to do and how to do it.

Call-To-Action

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It should clearly state what you’re offering

Always include a verb to nudge visitor action (eg. ‘Download’, ‘Sign up’, etc.)

Place it above the fold so that people don’t have to scroll down to see it

Choose a contrasting color scheme that makes it stand out on your page to make it stand out

Lead Magnets

It is an extra incentive that you offer to a website guest in lieu of their contact information. The main purpose of a lead magnet is basically to maximize the number of targeted customers and leads you are getting for the offer. An effective lead magnet should be extremely specific and consumed by the consumers within 5 minutes along with a tremendous value proposition.

Types Of Lead Magnets:

Guides/Reports

Cheat sheets/Handouts

Toolkit/ Resource List

Video training

Downloads/FREE trials

Discounts/FREE shipping

Quiz/Surveys

Assessments/Tests

Sales Material

Direct Mail:

Reaching the right audience with the right message and attractive offer is the key to success, because the only thing that counts is how many sales or inquiries your mailing generates.

Direct Mail is an extremely flexible medium that is used for many different purposes such as generate sales leads, sell your products, follow up enquiries, get more business from current customers, keep in touch with former customers etc. E mail marketing allows you to present every benefit of your products or services over those of your competitors in a manner.

Use The Correct Data

Having the correct data is the key to your consumer’s heart – the more you know about them the more you can personalize. It is crucial to know your clients and communicate with them in the right tone and at the right time, in order to ensure that they pay you attention.

Create Offers For Different Buying Stage:

One of the best methods of making your website more successful is to make doing business with an event, special offers, memorable experience. The more exciting, enjoyable, fascinating, informative, valuable you make, the more business you will do, and the stronger and more meaningful the bond you will form with your clients.

Over To You

Now you are done a creative lead generation campaign, your are already half done! Now, the next step is to create a lead nurturing campaign. To know more about lead nurturing campaign, visit vibrantworx.com We are the best online marketing and digital marketing company provides various services such as e mail marketing , search engine marketing, social media marketing etc to our clients.

5 Effective Email Marketing Practices to Double Your Response Rate

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Email marketing may not be new in the terms of digital marketing, but it is still an effective way to engage with customers and target audience. So how can you create a successful and effective email marketing campaign? Despite years of hype claiming that email advertising is dead, it remains a highly valuable resource for businesses and organizations. In fact, according to a 2015 survey by Salesforce.com, 75 percent of marketers claim that email marketing is core to their business.

According to the other survey, it’s predicted that there will be 4.6 billion email accounts by the end of 2016. Wow, a huge audience for target! These days it is easier to send the mails but it is difficult to target the right audience. It is very hard to send out really good e-newsletter: one that describe you, builds your brand, closes sales and grows your business.

If you are going to start your online Email marketing campaign, then it is very important to focus on the best strategies. To stand out of the crowd, you should follow these Email marketing practices:

Optimize Emails for Mobile

From 2010 to 2015, email opens on mobile devices increased by 40%. In fact, over 53% of emails are regularly opened on mobile devices. Today’s shoppers move seamlessly over the mobile devices, computers, smart phones and tablets. So optimize your emails for the mobile devices and increase your open rate, click-through rate, and minimize unsubscribes.

Choose templates that will be automatically optimized for both mobile devices and desktop. This means it will look great and same on an iPhone as it does in Outlook or Gmail or the hundreds of other devices your client is using.

Personalize Your Message

There is growing proof that personalizing content increases engagement, and e-newsletters are a prime vehicle for creating personalized messages for your readers. No one wants to feel like anonymous, so personalize your message as much as possible. Go beyond just “Dear” people love to see their own name. So, make sure that you are collecting at least first names when you have people sign up for your e-newsletter.

Connect Your E-newsletter To Your Blog And Social Media

If your brand is emphasizing and your consumers share via social networks, you’re reaching just the tip of the iceberg. Write you content once and promote everywhere by linking the social media, blogs and E-newsletter. The most efficient way to do this is to create a blog post and have the full content live there. Then, send out an email blast with the beginning of the blog post and a key graphic included. Then after, promote your blog post through social media using a similar technique. Make sure your new viewers are encouraged to join your e-newsletter list with easy-to-find signup forms.

Use Relevant Data For Your E-newsletter

One of the biggest challenges with e-newsletters is the sheer volume of email we all receive. If there is nothing special about your email, it will be quickly deleted, or worse—permanently unsubscribed. Assess your current data to make sure you’re sending targeted communications, not “batch and blast” messages.

Track Your Results And Make Analytics:

Track the engagement rates that your e-mails have been able to generate. Use the metrics to understand what your readers are clicking with the most, what more would they be most interested in reading and where andhttp://www.vibrantworx.com/blog/2017/02/14/8-great-tips-tricks-social-media-optimization-vibrantworx/ why the unsubscriptions are happening. The more engaged your audience remains, the longer you can retain them and higher your chances of monetizing them.

If your emails are not producing the results as you want, contact to VibrantWorx. To truly understand what tactics will work the best for your business, one has to good working knowledge of the basics, and plan carefully from there. To learn more about the basics, contact to us.

What other e-mail marketing practices do you think business marketers should follow closely? We’d love to hear your thoughts on the comment section below!