Email marketing may not be new in the terms of digital marketing, but it is still an effective way to engage with customers and target audience. So how can you create a successful and effective email marketing campaign? Despite years of hype claiming that email advertising is dead, it remains a highly valuable resource for businesses and organizations. In fact, according to a 2015 survey by Salesforce.com, 75 percent of marketers claim that email marketing is core to their business.
According to the other survey, it’s predicted that there will be 4.6 billion email accounts by the end of 2016. Wow, a huge audience for target! These days it is easier to send the mails but it is difficult to target the right audience. It is very hard to send out really good e-newsletter: one that describe you, builds your brand, closes sales and grows your business.
If you are going to start your online Email marketing campaign, then it is very important to focus on the best strategies. To stand out of the crowd, you should follow these Email marketing practices:
Optimize Emails for Mobile
From 2010 to 2015, email opens on mobile devices increased by 40%. In fact, over 53% of emails are regularly opened on mobile devices. Today’s shoppers move seamlessly over the mobile devices, computers, smart phones and tablets. So optimize your emails for the mobile devices and increase your open rate, click-through rate, and minimize unsubscribes.
Choose templates that will be automatically optimized for both mobile devices and desktop. This means it will look great and same on an iPhone as it does in Outlook or Gmail or the hundreds of other devices your client is using.
Personalize Your Message
There is growing proof that personalizing content increases engagement, and e-newsletters are a prime vehicle for creating personalized messages for your readers. No one wants to feel like anonymous, so personalize your message as much as possible. Go beyond just “Dear” people love to see their own name. So, make sure that you are collecting at least first names when you have people sign up for your e-newsletter.
Connect Your E-newsletter To Your Blog And Social Media
If your brand is emphasizing and your consumers share via social networks, you’re reaching just the tip of the iceberg. Write you content once and promote everywhere by linking the social media, blogs and E-newsletter. The most efficient way to do this is to create a blog post and have the full content live there. Then, send out an email blast with the beginning of the blog post and a key graphic included. Then after, promote your blog post through social media using a similar technique. Make sure your new viewers are encouraged to join your e-newsletter list with easy-to-find signup forms.
Use Relevant Data For Your E-newsletter
One of the biggest challenges with e-newsletters is the sheer volume of email we all receive. If there is nothing special about your email, it will be quickly deleted, or worse—permanently unsubscribed. Assess your current data to make sure you’re sending targeted communications, not “batch and blast” messages.
Track Your Results And Make Analytics:
Track the engagement rates that your e-mails have been able to generate. Use the metrics to understand what your readers are clicking with the most, what more would they be most interested in reading and where andhttp://www.vibrantworx.com/blog/2017/02/14/8-great-tips-tricks-social-media-optimization-vibrantworx/ why the unsubscriptions are happening. The more engaged your audience remains, the longer you can retain them and higher your chances of monetizing them.
If your emails are not producing the results as you want, contact to VibrantWorx. To truly understand what tactics will work the best for your business, one has to good working knowledge of the basics, and plan carefully from there. To learn more about the basics, contact to us.
What other e-mail marketing practices do you think business marketers should follow closely? We’d love to hear your thoughts on the comment section below!