You’ve spent many days in researching, analyzing and creating compelling brand to reach within your audience. You have create your brand but don’t how to promote it. Just like other audiences you’re hoping to target on Facebook, Twitter or any other social media marketing platforms but there’s no one-size-fits-all approach for social media marketing. You are just going to start with social media, or you’ve been doing it a while, chances are you look to social media experts for guiding how to behave in the social arena.
[ Read More: 5 Ways to Generate Leads by Using Social Media ]
If you’re currently stressing about how you’re going to pull your marketing strategy together for your brand, lets have a look at the following points.
Mobile Is Taking Over
Mobile phones account for over 40 percent of all web traffic, and there are now more than 2 billion social accounts are accessed by mobiles and this data will continue to rise year on year as people habitually turn to their smart-phones. This means mobile-optimized social networks offer marketers a truly powerful channel to reach out their consumers.
Rise Social Commerce
Today’s buyers reads reviews before making a purchase decision, and social platform is becoming a primary source of such information. To capitalize on the movement, various platforms like Facebook, Pinterest and Instagram have started rolling out “Buy” buttons that allow users to make e-commerce purchases directly from their social accounts.
Engage Email Subscribers With Social Media
The best marketing with social media tip for businesses is to use social media marketing platforms with email subscribers. You see, digital marketing experts are trying to use social media to get new leads, which you definitely can do, but business owners are using E mail subscribers to build lasting and profitable relationships with their current subscribers.
Fulfill Followers’ Requests
Customers rely on social media for product and website support increasingly frequently. Keep an eye on your Facebook fan page and Twitter notifications to keep your response time to a minimum.
Engage with Videos
Video generates the best engagement on Facebook, Twitter, and visual-centric social networks such as Instagram, Snapchat, and Vine are becoming more popular than ever. Two-hundred hours of video are uploaded to YouTube every single minute, and it is estimated that video will account for 70 percent of all consumer Internet traffic by 2019.
In five years time, will you be watching this article instead of reading it? It’s an interesting thought, but either way, now is the time to start thinking about how you can include video in your strategy.
Increase Your Followers
It is nicely said, the bigger your network, the more people you can reach. If you ask a question and you have few followers, expect few answers. If you have hundreds or thousands of followers, expect a lot more responses.
Do Lot of Comments On Your Blog
Comments increase engagement. Try to do hundreds of comments for every post you put out there. If growing your brand is your goal, then focus on comments of your blogs and increase engagement with other users.
Start Re-marketing on Social Media
Remarketing is one of the most powerfully effective techniques for your disposal – and it becomes even more effective on Facebook. By re-marketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert.
Now Your Turn
What do you think? What’s your best marketing on social media tip today? What’s the one thing businesses need to know for successful social media marketing? Please share your thoughts and comments below.