Recovery from Google Penguin or Panda update is not easy unless you know how. If your website or even a single page is effected from both of these updates, then it is important for you to take immediate actions. Try to recognize what is happening and know which attacks either penguin or panda. Updates are still a headache and unknowingly many good websites lost their search engine ranking due to Penguin/ Panda penalty.
Here I am going to give you brief idea about penguin and panda updates. These ideas are designed to protect and helps in reducing the problems that have led to your web pages being downlisted, or even removed from the listings altogether.
Google Panda Update:
Google Panda is officially part of Google’s core ranking algorithm and one of Google’s most significant spam-fighting algorithms, launched in February 2011. This measures the quality of a site and it comes under the category of well known algorithms.
It is the most controversial updates from Google and it helped a lot to remove low quality content and overall improved the quality of search engine. Before we move ahead with Panda recovery tips, I would like to tell you Panda is a domain level penalty. What I mean is, if you have low quality content, it was your content penalized.
Anyways, first understand what kind of websites or web pages Google Panda is going to affect:
A website with low quality or thin content
A website with useless pages indexed in Google (Same as content farm)
A website that works as content farm
Use of poor grammar
A website with improper search engine optimization structure
Use of duplicate content (On-site and off-site)
Website using too many advertisements
Slow site loading time
SEO over-optimization (Black hat SEO)
Tips to Recover From Panda Update:
Write Quality Content
As I mentioned above, Google Panda is a domain level penalty means it attacks when you have low level website content. The very first step is to figure out thin content and remove the content with fresh, accurate use of grammar and good quality content. Use lengthy and good quality articles for your website. According to an SEO debunked study, articles and blogs with longer length ranks fairly well.
Remove Unnecessary and Non Indexing Pages:
Check whether all your web pages or post are a part of Google. It was good to have more indexed pages but now it’s important to have only necessary pages and posts. Useless pages or posts just becomes a part of search engine and doesn’t add values.
Remove Duplicate Content:
Google takes duplicate content seriously even it is posted from other sites. Use of too many duplicate content will affect your search engine presence. Focus on your each and every detail of site-structure and make sure you are not serving duplicate content. Further, work on canonical URL optimization.