Monthly Archives: February 2017

11 Easy Steps To Implement Facebook Marketing Strategies

The rising era of digital age make social media presence a lasting trend. And in the world of social media, Facebook is the number one social media platform, which most people use. It is the network where you can advertise and engage with your audience. This social network is used by businesses as a marketing tool, but to be effective you need to know to use it properly. Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

According to the study of Digital Marketing Mexican Internet Association (Amipci), 92% of organizations in the country use social media for advertising purposes and Facebook is the social network favorite and included in the strategy of digital marketing. Many small, as well as big companies are moving to Facebook because the market is in this social environment is very broad-estimated at 1.86 billion monthly active Facebook users. There are 1.15 billion mobile daily active users for December 2016, an increase of 23 percent year-over-year. So how can you do market your business on Facebook let us see this infographic.

11 easy step(1)

1. Define The Strategy


It is important to set strategy, always taking into account both strategy and goals as the marketing business. Also, need to define how you can achieve those goals.

2. Give Your Page A Human Touch

Invest time in creating the profile. Customize the page with real information(logo, label etc) it will help you to achieve your goals.

3. Add Relevant People

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In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” to a “Super Fan.” The image below shows a fan’s progression. Moontoast says Super Fans are those users who have given you access to their data via their Facebook profile, purchased from you and also encouraged another people to purchase from you as well. There’s no doubt we all want an abundance of Super Fans!

4. Interact With Client

Facebook gives companies the optimal opportunity to create genuine relationships with their prospects and clients. Interacting and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn into your repeat customers or potential leads.

5. Learn To Paid Advertising

As always, it is the best way to attract users on Facebook for preferential exposure of updates or link to the website survey. Luckily with Facebook ads, you can specify a limit for your campaign to stick within your budget. Facebook ads are targeted precisely to your audience, so this strategy can yield good results.

6. Focus On Smart Branding

You have multiple opportunities when it comes to branding on Facebook. You’ll get more clicks and interests through with visual information — photos, infographics, and video.

7. Add Facebook Link In Your E-mail Signature

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It will be very good option if you are using facebook link in your email signature. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.

8. Send Out An Email Blast

Sending Emails blast can be one of the best ways to know people that you are on Facebook and it is the first goal you should achieve. Few of the great e-mail marketing tools are MailChimp, The Hemingway App, Aweber etc.

You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.

9. Determine The Best Timing To Post

Determine -The -Best- Timing -To -Post

If you are planning to schedule the posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.

10. Create Facebook Contest

Think outside the box! People free stuff and love contest. Doing a Facebook contest for your fans will give you higher engagement scores. A simple contest can bring in 5.5 times more connects than regular posts.

11. Engage With Other Facebook Pages

Engagement with other facebook pages can lead to an additional like or following. Comment on the pages where your customers hang out.

The important thing is that the first step is well taken! Remember, the key to success is good planning.

Now it’s your turn! Applying these eleven strategies will help you sort through the many layers of Facebook marketing. If you’ve tested any of these strategies already or plan to do so in the near future, leave a comment in the box below and let us know.

8 Great Tips & Tricks For Social Media Optimization | VibrantWorx

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Would you like to improve social media marketing? Are you updated with latest social media tips and tricks to engage your audience? These days, more and more consumers are using various social media platforms, and it has become increasingly important to incorporate social media into your website and marketing plan. It is becoming an ever-growing buzzword in the online marketing world today. Social media optimization is becoming an important factor in the search engine ranking. In social-media, there are two factors you have to optimize for:

  • Search function within each social network

  • Google search

The following tips & tricks are designed not only to provide you ideas about how to bring social media traffic to your website, but also to optimize the effectiveness of your site’s social features.

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Integrate Social Platforms Into Your Website

Social media platform should be integrated with your site. You can easily share social media buttons to individual blog posts. Links on social media sites are often considered higher-quality links because social platforms have a high web authority. Even if your Facebook or twitter page is brand new, it’s likely to rank well in the SERP’s because of these sites overall high authority.

Use Keywords In Your Posts

Keywords are the main part of any website, blog content, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also helps keep your content relevant to your target audience.

Twitterize Your Website

One of the best ways to bring social media to your website is adding your Twitter stream. It is a great way to show your visitors that your site is alive. Even if you haven’t added any new content to your website in awhile, a Twitter’s tweet can keep your page fresh, as it will be updated whenever you updater your Twitter account.

Make Your Website “Brand Central”

Your website should be a centralized hub for everything related to your brand on the Internet. You can also incorporate posts that show what people are saying about your brand/ company, including a facebook post, twitter search feed that shows what your fans and clients are saying, videos that have been tagged with your company name, reviews and more.

Make Sharable Content And Encourage People To Sharing

Content sharing is one of the best ways to promote your website. Encourage your visitors to share your contents, media, photos etc on Facebook, Twitter, Diggo and other social sharing sites. Update your site regularly so that there is always new stuff for your visitors to share.


Pay attention to timing of your posts and track results. You’ll find that certain times of day get you a better response. Focus on those high-traffic periods.

Deliver Content Regularly

One of the best way to grow in social media and increase engagement is to be there consistently. Create your own content category so you can keep track of the specific type of posts you’re releasing.

Start Re-marketing

Remarketing is one of the best powerful techniques at your disposal and it becomes even more so on Twitter and Facebook. By remarketing to prospective clients on social, you’re vastly increasing the chances that a user will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start re-marketing on social media platforms.

Read More: 7 Tips For Best Ecommerce Website Development

Read More: Top Ways To Recover From Panda Attacks

Read More: 5 Rules of Professional Social Media Optimization Services

Looking Further..

VibrantWorx offers affordable social media optimization (SMO) packages to our clients. Our SMO packages in India are planned to help companies to improve their online presence in social media platforms. Our experts craft a brand and image for your organizations and then market your products via various online social media sites. Our main aim of SMO services is to bring traffic to your site from different online social networks other than large search engines like Google, Yahoo etc. We are the Best SMO Services in Noida and primarily use highly visible social media platforms to create a great community of people with the same interests and encourage them to communicate on any posted topics regarding products or services you sell.

7 Tips For Best Ecommerce Website Development

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Due to the demonetization, the number of new web shops has raised sky high in India. According to the few Internet project, more than 70% of the online users purchased something over the internet. We live in a world of highly advanced technology where every business/ organization is going on-line, which generate an evolution in E-commerce business and online marketing. E commerce has become an ineluctable tool to take your business to a new height.

With the free open-source shopping cart solutions, a merchant can start an online business without spending a lot of money for the eCommerce website. After eCommerce script installed and the website is “online”, the website owner can start to enter the products. An E-Commerce based website is an advanced solution through which business owners can sell their products, and consumers can compare rates with a click of the mouse and buy the desired product at reasonable prices. A user always wants a user-friendly website that is displaying all the products in a systematic manner with easy payment options to buy them online.

Here I am going to describe 5 tips for better e commerce website development:

1. Content Is King Write the content of your website unique. The product content should also be unique. Use different sizes of pictures for every product, so users can easily attract towards your products.

2. Categories And Product Search Create enough categories with smart search. Don’t make a category to small or too big. If you have lots of products, use subcategory.

3. Call To Action And Sign-up Buttons Avoid lengthy sign-up forms that can take a few pages or so before visitors can successfully register to your site. A simple email address and a password are just enough and you will need. That being said, never underestimate call-to-action buttons as this helps in building higher conversion rates and improving site usability.

4. Search Function Search functionality helps users to find what they are seeking for, making their shopping experience more satisfying than frustrating. This is highly recommended for an e-commerce website that has a variety of products sold, and if it is added with category refinement, the search process becomes quicker, allowing buyers to find what they are seeking for.

5. Use of Breadcrumb Navigation When placing orders, clients have to know where they stand in their purchase process – how many steps have they accomplished, and how many more to go. Without breadcrumb navigation, users will easily get bored and think your shopping procedures take forever, making them more likely to just abandon their purchases, halfway through.

6. Secure Shopping Cart No e-commerce website is complete without personal detail security. Clients should feel confident in buying products at your web/ app e-commerce site, so you need to assure them that your site is a prestigious site that has features to protect the privacy of your clients. Get a trust certificate like Hacker Safe or VeriSign and an updated SSL certificate to build up user’s trust and offer better shopping security.

7. Overall optimizations and SEO Start with the most important and demanded products and continue with the most selling products in the market. Try to need to work on the product presentation every day and it’s the same in a web shop! Every details or information you enter will help your shop to reach a better listing in the search engines as well. Because there are so many shops, most on-site optimization is also Search Engine Optimization (SEO).

Where You Can Find Solutions

VibrantWorx offers wide range of E-commerce website development services to businesses across the globe. E-website development from build a brand and improve revenue generation. We are a well-known ecommerce software development in noida, we will help you to reach out your potential users worldwide and promote your product and services effectively. VibrantWorx provide scalable, reliable and cost-effective digital marketing services, web development services and e-commerce solutions that can help you to attract and retain your customers. Using the best of breed, market-leading e-commerce development platforms, VibrantWorx can develop, implement and maintain your site as a perfect e-commerce store.