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5 Rules of Professional Social Media Optimization Services

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Craze of social networking sites like Facebook, Pinterest, LinkedIn, Twitter, Google+, etc. has brought a revolution in Search Engine Optimization industry as well. Social media optimization (SMO) is the best practice by which you make your content easily shareable across your targeted users and is all new way to word of mouth advertising. Nowadays, it is the best way through which you can draw attention of massive internet users who logged in social networking sites for various purposes and attract towards your businesses. It assists you to get massive traffic and increase site ranking of your website so, it is a perfect marriage between SEO and SMO.

Read More: 8 Things Social Media Experts can’t Ignore While Promoting Brand

VibrantWorx-a social media optimization services company in Noida provides 5 Rules of professional SMO :

Improve Your Linkability:

social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, seo web design company, IT outsourcing company in india, outsource web developmentImproving the linkability is the main and most important step for any website. It is very essential for social media and website optimization. Think more about blogging, content, aggregation & linkbaiting. Increasing your linkability is definitely still relevant, and adding a blog is a great tactic. Creating content is the main player in this game and try to make shareable content. The better your content is, the more user will want to share it with their social groups whether they link it, like it, dig it or share it.

Make Sharing Easy

Add features like quick buttons for sharing the contents are one way to make the process of tagging pages easier. Use tagging and bookmarking option as it scratch the surface in many ways that people can share content with others. You can post a short link to the profile, embed a video, send out a tweet or create a hashtag for a conversation. Once you have shareable content, make sure there is one-button-sharing option so people will do it with minimal effort or thinking.

Increase Engagement

social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, seo web design company, IT outsourcing company in india, outsource web developmentDid you know that there are over 1.90 billion social network users worldwide? That number is expected to increase to approximately 2.37 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. While creating quality content is a must, you also need to engage your audience. There are a million definitions for “engagement” ranging from comments, likes, following and discussion to posting or sharing content – this is the behavior that matters most in the social media marketing and the one that we should all focus on rewarding when it happens.

Share Your Content

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Simply writing and publishing the content isn’t enough. There’s so much digital noise out there today. Your work has only begun once you hit the “Publish” button – now, it’s time to promote your work.

Encourage The Mashup

In a world of co-creation, “mashup” pays to be more open about letting others use your content. In the concept of the mashup, people take and remix your content by adding their own. The mashup will be around to stay, whether the term continues to be used or not. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

These are the basic and most important rules. What do you think of these rules? Are there others you would add to the list?

About Us:

VibrantWorx – a affordable seo company and seo outsourcing services company in Noida offers high-end services at highly competitive prizes to help customers reap the following benefits:

Targeting the most desirable audience at low cost

Gathering high quality back links to the site without investing into back links campaign

Publicizing websites through “publicity with words” pattern by sharing product news on social networks

Establishing brand awareness among all social media platforms

Getting real and worthy web traffic directly from social networking websites

Are you having any question in mind? Please contact us to get it resolved and to collect more information about our Social Media Optimization Services.

8 Things Social Media Experts can’t Ignore While Promoting Brand

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You’ve spent many days in researching, analyzing and creating compelling brand to reach within your audience. You have create your brand but don’t how to promote it. Just like other audiences you’re hoping to target on Facebook, Twitter or any other social media marketing platforms but there’s no one-size-fits-all approach for social media marketing. You are just going to start with social media, or you’ve been doing it a while, chances are you look to social media experts for guiding how to behave in the social arena.

[ Read More: 5 Ways to Generate Leads by Using Social Media ]

If you’re currently stressing about how you’re going to pull your marketing strategy together for your brand, lets have a look at the following points.

Mobile Is Taking Over

social media marketing, marketing social media, social media in marketing, marketing with social media, social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, Mobile phones account for over 40 percent of all web traffic, and there are now more than 2 billion social accounts are accessed by mobiles and this data will continue to rise year on year as people habitually turn to their smart-phones. This means mobile-optimized social networks offer marketers a truly powerful channel to reach out their consumers.

Rise Social Commerce

Today’s buyers reads reviews before making a purchase decision, and social platform is becoming a primary source of such information. To capitalize on the movement, various platforms like Facebook, Pinterest and Instagram have started rolling out “Buy” buttons that allow users to make e-commerce purchases directly from their social accounts.

Engage Email Subscribers With Social Media

social media marketing, marketing social media, social media in marketing, marketing with social media, social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, The best marketing with social media tip for businesses is to use social media marketing platforms with email subscribers. You see, digital marketing experts are trying to use social media to get new leads, which you definitely can do, but business owners are using E mail subscribers to build lasting and profitable relationships with their current subscribers.

Fulfill Followers’ Requests

Customers rely on social media for product and website support increasingly frequently. Keep an eye on your Facebook fan page and Twitter notifications to keep your response time to a minimum.

Engage with Videos

social media marketing, marketing social media, social media in marketing, marketing with social media, social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, Video generates the best engagement on Facebook, Twitter, and visual-centric social networks such as Instagram, Snapchat, and Vine are becoming more popular than ever. Two-hundred hours of video are uploaded to YouTube every single minute, and it is estimated that video will account for 70 percent of all consumer Internet traffic by 2019.

In five years time, will you be watching this article instead of reading it? It’s an interesting thought, but either way, now is the time to start thinking about how you can include video in your strategy.

Increase Your Followers

It is nicely said, the bigger your network, the more people you can reach. If you ask a question and you have few followers, expect few answers. If you have hundreds or thousands of followers, expect a lot more responses.

Do Lot of Comments On Your Blog

Comments increase engagement. Try to do hundreds of comments for every post you put out there. If growing your brand is your goal, then focus on comments of your blogs and increase engagement with other users.

Start Re-marketing on Social Media

Remarketing is one of the most powerfully effective techniques for your disposal – and it becomes even more effective on Facebook. By re-marketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert.

Now Your Turn

What do you think? What’s your best marketing on social media tip today? What’s the one thing businesses need to know for successful social media marketing? Please share your thoughts and comments below.

5 Ways to Generate Leads by Using Social Media

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If you are going to start lead generation campaign, use Facebook, Twitter, Google+, Linkedin, Pinterest, StumbleUpon etc are excellent places to begin. But generating leads from social media takes a little bit of effort. One thing should be keep remember, the bigger and better your marketing with social media, the better chances that you will generate the leads. So if you’re building a new strategy for generating the leads, you need to reset your current strategy. Here are five tips to help you generate quality leads with social media:

1. Create Quality Content:

Your social media profiles are as powerful as when you create and share quality content. Regularly writing the posts and sharing is the main key of success. As per the survey report of VibrantWorx, “Social media visit-to-leads are five to eight times higher than general visit-to-leads rate.” so you have a great opportunity if you are sharing your own content.

2. Twitter Chats:

5 Ways to Generate Leads by Using Social MediaTwitter chats are the latest scheduled discussion hosted by Twitter. Each chat contains a hash tag so that other Twitter users can follow the conversation even though topics change with each discussion. How do you start? You can join twitter chats in two ways: Join existing twitter chats related to your brand or find the industry and subject-specific chats that relate to your brand or business in the extensive library of existing Twitter chats.

When participant in a twitter chat, it is important to be a good participant. This will help you to attract the leads for your business.

3. LinkedIn Groups:

social media optimization services in noida, software outsourcing company in Noida, affordable seo company in noida, IT outsourcing company in india, offshore software development company in noida,  seo outsourcing services in noida, software development consulting company in noida, outsource web development, seo web design company, ecommerce software development in noida, ecommerce software services in noida, marketing with social mediaLinkedin groups can be made up of variety of subjects, bringing together professionals of similar interests. Again, you can find the leads by either creating your own LinkedIn Group or by joining an existing group that focuses on your area of expertise.

4. Facebook Advertising

social media optimization services in noida, software outsourcing company in Noida, affordable seo company in noida, IT outsourcing company in india, offshore software development company in noida,  seo outsourcing services in noida, software development consulting company in noida, outsource web development, seo web design company, ecommerce software development in noida, ecommerce software services in noida, marketing with social mediaPosting ads on the facebook can fulfill many desires, one of which is generating the leads from the right audience. Posting ads and promoting ads is an engaging form of the Facebook advertising. Highlighting content in the news feed of audience is the best way to promote your brand.

To help you capitalize the click through of a facebook user, use a signup form that goes on your website or Facebook tab only after the user fills out any required information that you define. It could be an email address, demographic data or geographic location information.

Adding a contact form will be another advantage. This is easy and can generate the leads in the greater way. Simply get one of contact form apps and install it in your page.

5. Hold Google Hangout

social media optimization services in noida, software outsourcing company in Noida, affordable seo company in noida, IT outsourcing company in india, offshore software development company in noida,  seo outsourcing services in noida, software development consulting company in noida, outsource web development, seo web design company, ecommerce software development in noida, ecommerce software services in noida, marketing with social mediaWith Google+’s Hangout feature, you can easily set up a webinar that can help to generate more traffic, but also more quality leads. Google+ has ability to communicate directly with your audience in real time. For generating the leads, use strong calls to action throughout the hangout on air, try to encourage the participant and viewers to interact with your brand. After that record your hangout interaction with client and post it on youtube. You can use this video in your blog post, share it across social media.

To further drive leads for your brand, add links to the products and services discussed on the hangout in the description of the YouTube video for easy reference.

Are you marketing with social media strategy? Tell us how it works for you in the comments below.

How to Maximize Conversion Through Online Leads

software development, social media optimization services in noida, software outsourcing company in Noida, affordable seo company in noida, IT outsourcing company in india, offshore software development company in noida, seo outsourcing services in noida, software development consulting company in noida, outsource web development, seo web design company, ecommerce software development in noida, ecommerce software services in noidaWant to increase your organizations’ profitability from your website? Generating traffic is only half the battle. You spend several months focusing on doubling traffic to your website, but if you don’t have effective calls-to-action, attractive offers, and convincing lead nurturing campaigns, you won’t have a way to turn that traffic into leads and ultimately profits. Now a days, businesses are using websites as a source of new clients. And in this way, lead generation plays an important role. Lead management process have four stages:

1) Lead Generation

2) Lead Nurturing

3) Lead Scoring

4) Sales Accepted Leads

For generating the leads various types of online techniques are used such as SEO (Search Engine Optimization), Social Network Marketing, Search Engine Marketing, Outbound telemarketing, PPC (Pay Per Click), Newsletters, Contact forms, Video Casts, Whitepapers, Website Offers and many more. It is true that only a fraction of leads are converted into sales. So how do you ensure that the leads coming to you convert to maximum sales?

To nurture a lead, you should need to know the ways through which it comes to you.

Improve positioning of your Call-To-Action

Call-To-Action can drastically increase your website traffic and leads conversion. Use this button in your website and on your landing pages to guide users towards your goal conversion. It is the part of the landing pages where user needs to click in order to take the action you want them to take. It is a versatile, and multi-purpose tools which should be utilized throughout most of your marketing communications. Make it stand out, don’t clutter it and place them where they will be most effective.

Be More Clear About What You’re Offering

Be crystal and specific about what you are offering in your Call-To-Action. For example, if you’re hosting a free workshop, say “Register for our FREE workshop on X.” X should clearly convey a compelling benefit of receiving the offer.

Use Images Rather Than Only Text so it Stands Out

The next step is to use image rather than only text. Images stand out among the clients rather than text. Apart from this, using an image allows you to show off your offer in the best possible manner where an image can’t.

Make Contact Page Simple And Reachable

With the contact page, do give an email id or phone number option where the clients can reach out directly and in a short time. Long and short contact forms depends in the product but direct contact details help the clients to get in touch instantly. Such calls have a higher percentage of conversion.

Make Option of Live Chat

Live chats help the visitors to clear his/her doubts immediately. Most of the time leads might walk away if the answers to their questions are not found on the website, otherwise it will lead to a sales close.

Use a Section of Testimonial and Reviews

According to a survey 90% of buyers are influenced by client’s testimonials and reviews. Does your website support such a section?

Is Website User-Friendly?

Your website should be easily navigable and the customer should be able to get information he/she is seeking for. It should also communicate your company’s brand personality for the lead to connect more and convert to sale.

All these points will surely impact on your lead conversions. Check analytics, it will help you keep an eye on your conversion rates. You should make required small changes to your website to ensure that analytic reports are being supported by changes to help customers feel more in touch with your products and company.

Top Ways To Speed Up Your Website

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A slow website is bad not only for the end-user, but also for search engine optimization. Meaning, the slow website can cause to rank lower in search engine results.

1. Minimize HTTP Requests

According to the report of Yahoo, 80% of a Web page’s load time is spent downloading the different components of the page: scripts, Flash, images, stylesheets, etc. When an HTTP request is made for each one of these components, the more on-page elements, the longer it takes for the page to render. This is the most important key to faster the pages.

Simplifying the web page design is one of the best ways to speed up the pages.

Tips to fast the web pages:

Start to combine the files by combining all scripts into a single script, and similarly combining all CSS into a single style-sheet. Combining files are the most challenging job but making this improves your response time.

There are various other methods to increase the response rate of your website:

CSS Sprites:

It is the preferred method for reducing the number of image requests. Combine your background images into a single image and use the CSS background-image and background-position properties to display the desired image segment.

Inline Images Use The Data:

Accoring to Yaghoo, combining inline images into your (cached) stylesheets is a way to reduce HTTP requests and avoid increasing the size of your pages.

2. Use a Content Delivery Network

A content delivery network (CDN) is a large collection of web servers dispense across multiple locations to deliver content more efficiently to users. The server selected specific user for delivering content based on a measure of network proximity. For example, the server with the fewest network hops or the server with the quickest response time is chosen.

3. Add Expires or Cache Control Header

There are main two different aspects of this rule:

For static components: implement “Never expire” policy by setting far future Expires header

For dynamic components: use an appropriate Cache-Control header to help the browser with conditional requests

Since web page design comprises many components like scripts, stylesheets, images, and Flash in the page. When you first visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server. For all these cacheable resources (JS and CSS files, image files, media files, PDFs, etc.), set Expires to a minimum of one week, and preferably up to one year in the future. Don’t set it to more than one year in the future because that violates the RFC guidelines.

4. Gzip Components

Gzip is the most popular and effective compression method at this time. The only other compression format you’re likely to see is deflate, but it’s less effective and less popular. G zipping generally reduces the response size by about 70%. Approximately 95% of today’s Internet traffic travels through browsers that claim to support gzip.

5. Put Stylesheets at the Top

Putting stylesheets to the document HEAD makes pages appear to be loading faster. This is because putting stylesheets in the HEAD allows the page to render progressively.

6. Minify JavaScript and CSS

Minification is the process of removing unwanted characters from code to reduce its size thereby improving load times. When code is minified all comments and unneeded white space characters (space, newline, and tab) are removed. In the case of JavaScript, this improves response time performance because the size of the downloaded file is reduced. There are two popular tools available for minifying JavaScript code are JSMin and YUI Compressor. The YUI compressor can also minify CSS.

7. Put Scripts at the Bottom

The general problem caused by scripts is that they block parallel downloads. According to HTTP/1.1 specification, browsers download no more than two components in parallel per hostname. If you serve your images from multiple host-names, you can get more than two downloads to occur in parallel. While a script is downloading, however, the browser won’t start any other downloads, even on various host-names.

In some situations it’s not easy to move scripts to the bottom. If, for example, the script uses document.write to insert part of the page’s content, it can’t be moved lower in the page. There might also be scoping issues. In many cases, there are ways to workaround these situations.

An alternative suggestion that often comes up is to use deferred scripts. The DEFER attribute indicates that the script does not contain document.write, and is a clue to browsers that they can continue rendering.

8. Avoid CSS Expressions

CSS expressions were introduced in Internet Explorer (IE) 5.0 and it allows you to to assign the JavaScript expressions to a CSS property. It is called as dynamic properties means it dynamically changes the document properties in response to various events. But in the web pages there are some problems occurs due to these expressions. The problem with the expressions is that they are evaluated more frequently than most people expect. Not only are they evaluated when the page is rendered and resized, but also when the page is scrolled and even when the user moves the mouse over the page.

9. Avoid Redirects

Redirects are accomplished using the 301 and 302 status codes. The main thing to remember is that redirects slow down the response rate. Inserting a redirect between the user and the HTML document delays everything in the page since nothing in the page can be rendered and no components can start being downloaded until the HTML document has arrived.

10. Make JavaScript and CSS External

Using external JavaScript and CSS files in the real world generally produces faster response of pages. JavaScript and CSS that are inlined in HTML documents get downloaded every time the HTML document is requested. So, it reduces the number of HTTP requests that are needed, but increases the size of the HTML document. On the other hand, if the JavaScript and CSS are in external files cached by the browser, the size of the HTML document is reduced without increasing the number of HTTP requests.

11. Remove Duplicate Scripts

It decrease the performance to include the same JavaScript file twice in one page. There are two main factors that should be keep in mind: low team size and low number of script. Duplicate scripts hurt performance by creating unnecessary HTTP requests and wasted JavaScript execution.

12. Make favicon icon Small and Cacheable

The favicon icon is an small image that stays in the root of your server. It’s a necessary evil because even if you don’t care about it the browser will still request it, so it’s better not to respond with a 404 Not Found. So to mitigate the drawbacks of having a favicon icon make sure it is of very small size less than 1k.

13. Configure Etags

Etag is a string that uniquely identifies a specific version of a component. Entity tags (ETags) are a mechanism that web servers and browsers use to determine whether the component in the browser’s cache matches the one on the origin server.

14. Optimize CSS Sprites

There are three different methods to optimize the CSS Sprites:

Arrange the images in the sprite horizontally as opposed to vertically usually results in a smaller file size.

Combining similar colors in a sprite helps you keep the color count low, ideally under 256 colors so to fit in a PNG8.

“Be mobile-friendly” and don’t leave big gaps between the images in a sprite. This doesn’t affect the file size as much but requires less memory for the user agent to decompress the image into a pixel map. 100×100 image is 10 thousand pixels, where 1000×1000 is 1 million pixels

The Bottom Line:

Some of these tips are easy to implement, but a few are advanced tactics that can be intimidating if you aren’t technically inclined. If that’s the case, you might want to get help, contact to Vibrantworx.

Now it’s your turn. Have you come up with a unique way to speed up your website? Share your tips below.