Tag Archives: social media marketing

8 Things Social Media Experts can’t Ignore While Promoting Brand

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You’ve spent many days in researching, analyzing and creating compelling brand to reach within your audience. You have create your brand but don’t how to promote it. Just like other audiences you’re hoping to target on Facebook, Twitter or any other social media marketing platforms but there’s no one-size-fits-all approach for social media marketing. You are just going to start with social media, or you’ve been doing it a while, chances are you look to social media experts for guiding how to behave in the social arena.

[ Read More: 5 Ways to Generate Leads by Using Social Media ]

If you’re currently stressing about how you’re going to pull your marketing strategy together for your brand, lets have a look at the following points.

Mobile Is Taking Over

social media marketing, marketing social media, social media in marketing, marketing with social media, social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, Mobile phones account for over 40 percent of all web traffic, and there are now more than 2 billion social accounts are accessed by mobiles and this data will continue to rise year on year as people habitually turn to their smart-phones. This means mobile-optimized social networks offer marketers a truly powerful channel to reach out their consumers.

Rise Social Commerce

Today’s buyers reads reviews before making a purchase decision, and social platform is becoming a primary source of such information. To capitalize on the movement, various platforms like Facebook, Pinterest and Instagram have started rolling out “Buy” buttons that allow users to make e-commerce purchases directly from their social accounts.

Engage Email Subscribers With Social Media

social media marketing, marketing social media, social media in marketing, marketing with social media, social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, The best marketing with social media tip for businesses is to use social media marketing platforms with email subscribers. You see, digital marketing experts are trying to use social media to get new leads, which you definitely can do, but business owners are using E mail subscribers to build lasting and profitable relationships with their current subscribers.

Fulfill Followers’ Requests

Customers rely on social media for product and website support increasingly frequently. Keep an eye on your Facebook fan page and Twitter notifications to keep your response time to a minimum.

Engage with Videos

social media marketing, marketing social media, social media in marketing, marketing with social media, social media optimization services in noida, affordable seo company in noida, seo outsourcing services in noida, Video generates the best engagement on Facebook, Twitter, and visual-centric social networks such as Instagram, Snapchat, and Vine are becoming more popular than ever. Two-hundred hours of video are uploaded to YouTube every single minute, and it is estimated that video will account for 70 percent of all consumer Internet traffic by 2019.

In five years time, will you be watching this article instead of reading it? It’s an interesting thought, but either way, now is the time to start thinking about how you can include video in your strategy.

Increase Your Followers

It is nicely said, the bigger your network, the more people you can reach. If you ask a question and you have few followers, expect few answers. If you have hundreds or thousands of followers, expect a lot more responses.

Do Lot of Comments On Your Blog

Comments increase engagement. Try to do hundreds of comments for every post you put out there. If growing your brand is your goal, then focus on comments of your blogs and increase engagement with other users.

Start Re-marketing on Social Media

Remarketing is one of the most powerfully effective techniques for your disposal – and it becomes even more effective on Facebook. By re-marketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert.

Now Your Turn

What do you think? What’s your best marketing on social media tip today? What’s the one thing businesses need to know for successful social media marketing? Please share your thoughts and comments below.

5 Proven Ways, Tips And Tricks To Generate The Leads

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What is a Lead?

 Lead generation is an internet marketing strategy, refers to the generation of prospective customer’s interest or inquiry into a business’ products or services. This term also referred to contacts and be can be generated for various purposes such as e-newsletter list acquisition, list building, loyalty programs, building out reward programs, or for other member acquisition programs.

Why Do You Need Lead Generation?

The buying process has changed rapidly and now marketers are finding new ways to reach buyers. Instead of finding consumers with diverse digital marketing strategies like mass advertising and email shoots, marketers must now focus on being found and learn to build continuous relationships with buyers.

How Do You Create A Successful Lead Generation Campaign

In order to effectively make sales, one have to qualified leads. Lead generation is the act of establishing interest in products or services among a target audience or market. If you want your website traffic turns into leads, you’ll need to define their conversion path. Be it signing up for a newsletter, registering for a seminar, downloading the e-books or whitepapers, subscribing to a blog, etc. – you need to provide buyers the right set of elements to guide them towards conversion.

Here is a quick overview of some of the highly effective and advanced strategies you can use to generate many more qualified leads and customers for your business. They are all simple and cost effective to implement once you know what to do and how to do it.

Call-To-Action

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It should clearly state what you’re offering

Always include a verb to nudge visitor action (eg. ‘Download’, ‘Sign up’, etc.)

Place it above the fold so that people don’t have to scroll down to see it

Choose a contrasting color scheme that makes it stand out on your page to make it stand out

Lead Magnets

It is an extra incentive that you offer to a website guest in lieu of their contact information. The main purpose of a lead magnet is basically to maximize the number of targeted customers and leads you are getting for the offer. An effective lead magnet should be extremely specific and consumed by the consumers within 5 minutes along with a tremendous value proposition.

Types Of Lead Magnets:

Guides/Reports

Cheat sheets/Handouts

Toolkit/ Resource List

Video training

Downloads/FREE trials

Discounts/FREE shipping

Quiz/Surveys

Assessments/Tests

Sales Material

Direct Mail:

Reaching the right audience with the right message and attractive offer is the key to success, because the only thing that counts is how many sales or inquiries your mailing generates.

Direct Mail is an extremely flexible medium that is used for many different purposes such as generate sales leads, sell your products, follow up enquiries, get more business from current customers, keep in touch with former customers etc. E mail marketing allows you to present every benefit of your products or services over those of your competitors in a manner.

Use The Correct Data

Having the correct data is the key to your consumer’s heart – the more you know about them the more you can personalize. It is crucial to know your clients and communicate with them in the right tone and at the right time, in order to ensure that they pay you attention.

Create Offers For Different Buying Stage:

One of the best methods of making your website more successful is to make doing business with an event, special offers, memorable experience. The more exciting, enjoyable, fascinating, informative, valuable you make, the more business you will do, and the stronger and more meaningful the bond you will form with your clients.

Over To You

Now you are done a creative lead generation campaign, your are already half done! Now, the next step is to create a lead nurturing campaign. To know more about lead nurturing campaign, visit vibrantworx.com We are the best online marketing and digital marketing company provides various services such as e mail marketing , search engine marketing, social media marketing etc to our clients.